Bath City Football Club
I started volunteering at Bath City in September 2021, where I initially started as a matchday assistant, helping with updates on Twitter and creating matchday graphics.
After one year, I took on the role as the Social Media Manager and have acted in that position, on a voluntary basis, ever since.
I lead on club campaigns, social media strategy and marketing and branding.
Skills Obtained
Communications
An important part of my role is to communicate and coordinate vital club information, from writing copy to scheduling promotion in the lead up to matchdays.
My role has seen me manage crisis comms, the publication of important information and also uphold the club's standards and online brand.
Design
As part of my role with the club, I have been able to develop and adapt my design skills.
In the summer of 2023, I redesigned the club's digital branding and implemented a consistent style across all media channels. The club has developed an effective digital brand and is one of the most followed clubs in the division.
Marketing
One of the most important parts of my role is leading on social media marketing campaigns, from kit launches to regular matchday promotion.
I now know how to effectively market and promote events, reveals and launches in a concise manner, leading to impressive results.
Strategy
Consistently developing throughout my career, Bath City FC has taught me the value of qualitative content above all else.
I'm passionate about rewarding my audience and I firmly understand the benefit of being efficient with content production and distribution.
Achievements
I'm proud to have enjoyed a successful period as the Social Media Manager at Bath City Football Club.
Despite only being a semi-professional club, my ethos has always been to act professionally online, which has led to some fantastic results for the club's digital presence and a genuine connection with supporters.
Significant Growth
Since taking charge of the club's social media accounts, we have gained over 10,000 new followers across all channels.
Most recently our Twitter hit 21,000 followers and our Instagram reached 10,000 followers.