FanHub

A big part of my first phase at FanHub was to ideate many different content ideas, testing to see what worked best. 

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Working alongside another content executive, we ideated and implemented a comprehensive plan across all platforms, all of which resulted in major growth.

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With things moving fast, I was constantly challenged to find new and exciting ways to sell the brand.

One of the major new skills I obtained during this role was email marketing.

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Using MailChimp, I designed, planned and delivered a number of email campaigns, highlighting new app feautres and appealing to specific supporters. 

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I quickly learnt how to adopt a brand-specific tone of voice within email marketing and developed an understanding of how it can be effectively used to promote and highlight key events.

As my role changed, I was required to adapt and one adaptation was to the role of Community Manager. 

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I was tasked with creating surveys and collecting data, feeding the results back to key stakeholders.

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I also brought together a team of app users, meaning that feedback could be quickly delivered and acted upon.

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As part of my role, I also responded to user queries and issues.

One of the major tasks I undertook when in the role was to create and deliver a survey that assessed user experience with the app. 

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Over 400 people answered the survey and it was my job to sift through this data and present it in an easy to understand way. 

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This task allowed key stakeholders to react to certain complaints and issues, refining the app's projection and userbility.