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Bath Spa University

I joined Bath Spa University in February 2024 as a Senior Communications, PR and Social Media Officer and haven't looked back since.

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Leading a range of Communication strategies and campaigns, I have both won and been nominated for awards during my time working for the university that provided my creative foundations.

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My work at BSU represents the most complete version of my creative skills so far.

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Skills Obtained

Communications

I have learnt a range of communication methods and skills since returning to BSU. I understand the value of internal and external communications and understand how to balance amplifying a diverse range of voices.

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I have led on a number of communications campaigns during my time at BSU, creating memorable Christmas campaigns, meaningful mental health awareness messaging and highlighting vital partnerships with community pillars. 

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Through written word, still image or captivating video content, this role has taught me how to balance them all to create memorable campaigns.

Strategy

Strategy is key when communicating the key messages of the University and I am well versed now in balancing a range of voices.

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Through in-depth planning of news stories and social media content, I have adopted an editorial approach that has enabled BSU to stay on-trend and consistently evolve with the ever-changing social media landscape.

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Led by creative thinking and enforced by statistics, have hosted important brainstorm sessions, collaborating with my colleagues to ensure BSU's positive and inclusive ethos is showcased to students, staff and alumni.

Videography and Photography

The biggest skill I've developed at BSU is my photography and videography.

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Well versed behind a camera as I am infront of one, I understand what it takes to create impactful and engaging video content, whether that's aimed for an internal or external audience.

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I have led on key corportate video campaigns as well as using my creative flair to create exceptional social-first content.

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I'm also very fortunate to have been afforded the chance to photograph many different events, including award ceremonies and graduations, capturing the moments that matter to so many. 

Relationship Management

My proudest achievement so far at Bath Spa University is being named Colleague of the Year in 2025. 

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it seems a funny thing to highlight or even talk about, but it's ultimately a testament to my atitude towards work and the people I'm lucky enough to work with. 

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I'm a real people-person and that bleeds into everything I do. Whether talking to a senoir member of staff or engaging with a student, I am always mindful of the facts: everyone's human and everyone has a story to tell. 

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Most of my roles were strictly remote beforehand, but this hybrid role at BSU reminded me just how much I love working with brilliantly talented people.

Achievements

I am proud to boast a range of achievements from my time at BSU. From leading on various communications campaigns to delivering high-quality video content, my skills have been rewarded with some amazing memories and moments.

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I am also fortunate enough to have been nominated - and won - awards alongside an amazing group of colleagues.

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Colleague of the Year 2025

I was named Colleague of The Year in 2025, as voted for by my peers. 

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The award is given to someone who acts as a key member of the University community and I was proud, humbled and also slightly embarrassed to receive it!

©2020 by Matthew Francis. Proudly created with Wix.com

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