Francis Wealth Management

I started my part-time role at Francis Wealth Management in 2020 and it became the place where I cut my teeth in the world of social media.

Distributing important communications, this is the role in which I learnt the value of social media advertising and had my first exposure to analytics and data tracking

Skills Obtained

Communications

This role was my introduction to the importance of communications, with one of my main tasks being to balance promotion with more general communication.

In this role, I have showcased my personable apporach to promotion, often highlighting staff stories on social media.

I have also learnt subtle ways to alter copy to make posts more engaging and improve interactions.

People Promotion

It's within this role that I discovered the importance of promoting the people within the company, as well as the company itself.

As a finanical advice business, it became apparent to me that the element of trust was incredibly important.

One of the campaigns I ideated was highlighting the pets behind the staff members, with this receiving over 500 interactions across Facebook.

Brand Design

In 2023, Francis Wealth Management started sponsoring Leiston Town Football Club.

As part of this, I was asked to create a number of different banner designs that would be displayed within the ground.

I created advertising hoardings and a large banner to sit on the newly sponsored dugout.

This is one of the biggest projects I've worked on so far and taught me a lot about promoting a brand in this way.

Analytics

I first delved into the world of social media analytics at Francis Wealth Management and now consider myself to be very skilled in this field.

I now understand how to correctly read and present data, reflecting on wins and areas of improvement.

Whilst I used mainly in-app analytics tools in order to do this, I do have a broader understanding of other analytics tools such as GA and IO.

Achievements

Whilst I only work part-time for the company, I have still found the experience incredibly valuable.

I have been able to obtain many new skills with the company and I consider it to be the place where my passion for social media first began.

Heightended Engagements

I have been able to showcase major growth throughout the role, delivering better engagements year on year.

In 2023, Facebook engagements grew by 500%.